Running With Foxes


Trend Spotting 2.0

I’m glad to see there’s finally some confirmation out there about the shift in the mobile phone market toward smart phones. Why is this important? Well, first, I’d argued about it before. Second, it means mobile content providers are going to be playing a different game in the coming years.

It’ a plus that phones will move toward open standards, but it’s going to essentially scrap any advantage mobile application builders had from getting a large install base for their J2ME app. (Mobile advertising may have a shakeup too) But there are millions of those “dumb phones” out there right? I’d argue that these aren’t the consumers you want to be catering too. Chances are if they can’t afford to upgrade their phone, they’re not the high value consumer you’re looking for.

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