I don’t mean to say something as naive as the title suggests. Rather I had an experience that really helped me understand the all the video how-to startups.
Over the weekend I wanted to find out “how to prepare sushi”. I typed the search “how prepare sushi” in the usual “googlese” and experienced the rather obvious way these guys are going to get traffic and make money. One of the top results was a link from VideoJugg (the one below).
How To Prepare Sashimi - Salmon, Tuna & Yellowtail
It’s interesting to note that a search for “how make sushi” results in a Mahalo link at top and “how prepare sushi” shows some YouTube videos.
Video sites will be killer content for how-to searches because they’re show, not tell. The question is how these sites will duke it out in the SERPs. I don’t see a single video owning a group of keywords (e.g. the making sushi/sashimi example). The winner in this category is going to have to stand out by drawing an audience to their site. SERPs are a great way to draw traffic, but any of these startups have to contend with the YouTube Google relationship. There are already quite a few YouTube videos showing up Google searches and YouTube already draws a wide audience directly to the site to search for video content. It can’t be that hard to just turn on a YouTube How-to section.
