Running With Foxes

Back when I first joined TechCrunch, the term “Evite Killer” was bandied about by entrepreneurs looking to unseat the staid and clunky invitation giant. As is common with tech startups, a cohort of startups launched around the same time, drawing a lot of press and even some venture financing ($9 million to Renkoo). However, it looks like the project to re-invent the invite has played itself out and hasn’t really taken off. While Alexa isn’t the holy grail of traffic stats, seeing no upward motion isn’t a good sign.

The reasons become even more apparent when you look at Evite’s own traffic stats.

These startups aren’t killing Evite. Social networking is.