So it seems that Yahoo continues to befuddle me and has started advertising their search engine on the radio. Once again it’s another misguided advertising venture bound to not win them a fraction of a point in market share.
Their ad budget for old media would make a lot more sense being put to use developing new features or at least advertising the product online. Maybe bidding on keywords through Google :). The point is, and this goes for all tech companies, the best form of advertising is your product itself (as I’ve said before). Google advertises their product by giving away search for free for any site on the internet. People integrated Google search into their sites. It worked well and exposed a wider userbase to their product.
Other startups like Feedburner got a lot of publicity through people using it. Twitter opened an API and got a lot of other people to effectively publicize the company.
