Running With Foxes

R

Trend Spotting 2.0

bcm.gifI’m on a personal trip to Montana this weekend and packed light. Boy Scouts need 10 essentials to camp; I need about 5 (change of clothes, computer, phone, ID, credit card). But one of the things I’ve packed with me, once again, is a book for the times I can’t read off a computer screen.

The book? “Founders at Work“, by Jessica Livingston. If you haven’t heard of it already, you should have. It’s a series of no B.S. interviews with founders of some of the largest tech companies in the valley (PayPal, Google, Apple, etc.). I prefer books like this because the narrative doesn’t gloss over the tough or unsightly bits of running a company like so many business books do in order to support their larger thesis.

I’d particularly recommend the Evan Williams interview, considering the open monetization questions about Twitter.

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