Next to great football, the Super Bowl is best known for it’s ads. The 30 second spots, which can cost upwards of $3 million, are really where the best ads shine. Hulu has a whole archive of the ads you can review, in case you missed them.
Along with the ads come a slew of commentary about who’s the best. Following the trend of so much more media, this year a lot of the conversation is happening in the audience, specifically on Twitter. Jason Kinciad, of TechCrunch, has all the details on a new study of the ads through Twitter.
SocialMedia.com co-founder, Dave Gentzel looked at the Twitter data and held what he calls the “TweetBowl“. It’s a mano-a-mano battle between the buzz created by any of the 62 commercials that were played during breaks in the game.
The study tracked references to the commercials through keywords. You can see the spikes in conversations after the ads played. Dave also grabbed the most shared links after the ads showed. The result is a top ten list of the best ads shown during the Super Bowl.
Here’s the list, as Dave sees it:
9. Career Builder
8. Star Trek
7. G.I. Joe
4. Go Daddy